Challenges
A global leader in combat equipment and technical fight apparel, aimed to carve a niche for themselves and continue building brand authority; attracting new customers while nurturing repeat revenue for their premium, high-touch product line. They needed to stand out in a crowded market.
Key point
Attracting new customers to the brand
Creating repeat purchases and exposing customers to the full product catalog
Establishing brand authority in a competitive market
Differentiating in a market dominated by either super premium or cost efficient products
Solutions
Power Digital helped Hayabusa Fight leverage Impact, our premier partnerships platform partner, to bring Hayabusa’s products to the forefront of top publications for features.
How Impact.com Promoted Success
Utilized affiliate commission rates to secure top-tier media coverage
Leveraged the Discovery Tool to discover new affiliate partners, expanding Hayabusa’s network
Utilized customizable template terms to foster direct partnerships, promoting overall affiliate program growth
Result
Power Digital helped Hayabusa Fight leverage Impact, our premier partnerships platform partner, to bring Hayabusa’s products to the forefront of top publications for features.
Key Coverage Wins
Gear Patrol: “The Best Boxing Gloves to Knock Out Your Next Workout”
Sports Illustrated: “The Best Boxing Gloves That Pack a Punch in 2022”
New York Post: “The Best Boxing Equipment for Home Workouts and Training, per experts”
Men’s Health: “The 20 Best Punching Bags for Your Home Gym”
AskMen: “Best Fitness Gifts for Any Exercise Fanatic”
Rolling Stone: “Looking to Start Boxing After Watching ‘Creed III’? Pick Up Some of These Gloves First”
Verywell Fit: “The 7 Best Boxing Gloves of 2023, According to an Expert”
StyleCraze: “13 Best Boxing Gloves For Heavy Bag Training – 2023”
+12X increase in ROAS from Skimlinks Coverage August 2022-August 2023
+721k Increase in Revenue from Affiliate Program August 2022-August 2023
